Froogle is a separate index maintained by Google of ecommerce websites - specifically online shop websites. It allows the shopper to compare prices and to reach e commerce websites that would not otherwise be found. If you list your products in Froogle, it will need the following.
A product title is needed which is the same keyword that you would use on the product's web page. Froogle can also require the product's manufacturer and model number. This is important in order to make a more accurate price comparison. The product will also need a description which includes the use of your website's primary keywords. The description should be original and not copied off another website. You should also upload a photo of the product and include the price of the product.
The product details that you submit to froogle can be updated. However it may be quicker, especially if your site includes hundreds of different products, to include a Froogle Data Feed. The froogle data feed is similar to Google site maps xml feed except that the file is tab delimited in a spreadsheet format rather than in xml format. These data feeds then need to be updated monthly otherwise those pages will expire.
Froogle only supports the listing of products that are sold with a fixed price, although you may update the price as the product price changes during your periodic data feed submission.
The way in which froogle ranks product results pages are similar to the ranking methods employed in organic search engine optimization and therefore similar techniques can be used to get a froogle listing higher on the results pages. However, Froogle's search engine and Google's regular search engine remain separate applications and do not affect each other.
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Also, Froogles’ hierarchical display of product classification in its directory structure makes it a standout! This feature allows the first time users of this platform to see what other people, who have been using Froogle, prefer for the product they searched. The search results relevancy increases because of these aforementioned features. Both the consumers and advertisers will truly benefit from using this platform, as hard to find products will be shown directly backed up with specific pricing, occurrence of a keyword or phrase, and by category. Jamie Viggiano
If you’re planning to list your business on Froggle, make sure that you complete all the necessary data. Online shoppers don’t have the time to read through a very long description of a product or service so make sure that you write yours short, straight forward, and compressive. Make sure you fit all the details in one single paragraph. Do not leave out anything, especially the price, the make of the product, and the location and contact number of your store. Otherwise, posting your store on Froggle would be useless.
Sage Aumick
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