Website Branding and Domain Names

Your domain name is important for branding purposes. It should contain keywords that reinforce the branding that your site wants to convey.

Another reason to choose they keywords that you use in your domain name carefully is so that it is easier to remember. For example, it is much easier to remember a site "healthstore.uk.com" rather than a site "healthstore-herbal-remedies-vitamin-pills-supplements-uk.com".

Some search engine optimisation companies buy multiple domain names, some which contain less important keywords and to prevent competitors from purchasing that domain. However, it is important not to buy multiple domain names for deceptive purposes. You could for example separate distinct areas of your business across multiple domain names each of which describe that specific area better than your primary domin name. A good example is to buy domain names specific for each country in which your business operates. It makes sence to have multiple similar websites covering different topics so that you can create topically relevant and high quality inbound links to the different sites in your business, and give you a multi branded internet marketing approach.

But, in spite of this, it is important not to fall into black hat search engine optimisation practices whereby you create multiple websites and domain names purely to deceive search engines. Doing so will guarantee that your sites get removed from the major search engines. Black hat seo practices are best avoided if you want to protect your brand and domain name. Make sure that each site is unique enough and only cross link the sites where it is relevant. Use various hosts so that if one of your sites go down then not all of your sites go down. Some search engines devalue links that ocme from sites hosted on the same set of IP addresses. Do not link hundreds of domain names together or else you will be banned for creating a link farm.

When you register your domain name, make sure that you register with an ICANN accredited registrar. Some low quality hosts may place all their domains on a single IP address which normally causes slow speed. That said, it is not usually detremental to seo internet marketing to use shared hosting. Search engines usually place spam flags on domain names and not on IP addresses, except in exceptional circumstances of black hat seo companies such as Search King.