"SEO consultants" is a reputable and difficult to get into reviews of UK search engine optimisation companies. General SEO forums, especially paid ones, contain mostly self promoting seo consultants trying to promote their own interest so is probrably a waste of time to entertain such forums.
"Honest SEO" provides the most unbiased view of seo consultants and search engine optimisation companies in the UK and is even licenced under creative commons. The link to this page can be found on the Business 1st resources page on seo.
Bruce Clay offers the Bruce Clay code of ethics standards in seo. Unfortunately one notices that this code of ethics has the company's name on it and is actually just another seo marketing scam that tries to promote one group of people. Included in this code of ethics are the following...
No SEO practitioner will intentionally do harm to a client
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories
No SEO practitioner will intentionally mislead, harm, or offend a consumer
No SEO practitioner will intentionally violate any laws
No SEO practitioner will falsely represent the content of the client site
No SEO practitioner will falsely represent others work as their own
No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others.
No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved. T
No SEO practitioner will set unreasonable client expectations.
All SEO practitioners will offer their clients both internal and external dispute resolution procedures.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner.
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites.
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