Google Adwords

PPC internet marketing campaigns can give you targeted traffic and allow you to test new business models. The pay per click market is competitive and therefore can be more expensive than alternative forms of webpage marketing. A lot of time would need to be spent learning how to create pay per click ads.

Pay per click applications provide tracking software. This is important in order to find out how much each click is worth. If a pay per click campaign is properly targeted and appealing then it can have a high conversion rate. The price that is paid for a click should be based on the profit per order. Therefore it is not worth paying £1 per click for a keyword that will make you only a small profit per order. Some companies pay an extreme premium for branding without actually caring about click through rates.

You can test if the market is available for your product by creating a single webpage about that product, and then count the number of clickthroughs. If you cannot achive a decent amount of click throughs then there is probrably no market for that product or you are choosing the wrong keywords and target audience.

Google adwords is the largest pay per click search engine marketing provider alghough yahoo trails close behind. They offer many tracking and targeting features, plus google and yahoo have recently formed a partnership as of 2008 whereby they display each other's ads on each other's homepages. Many smaller pay per click companies will deliver the same product but with a very high bounce rate so that most people who click a link to your site will immedately click the back button on the browser.

With google adwords you pick a maximum bid price and competitors do not have access to your highest bid price. Adverts can be targeted geographically so that they only appear in the country in which your online shop website is located. The price for google adwords is related to the price per click multiplied by click throughs. The google advertising professional program is a program which allows marketers to be certified with adwords. You need to spend a certain amount of money on adwords to be able to get a google advertising certificate logo. Google also offers a service called jumpstart where they will help set up your account for you for a fee.