Becomming an authority on the type of product that you are selling is an excellent way to gain traffic to your site. This is especially so if the area that you are in is relatively new and not much competition alrady exists for it.
The type of content that can turn your site into an authority on the subject include giving away tips and tricks, news, resources directories and articles.
Articles can be submitted at a number of sites includeing buzzle, ideamarketers, ebooksnbytes, thewhir and ezinearticles. Blogs are also good places to submit articles although they are not as highly weighted by search engines due to their infiltration by spammers in the past. This is particularly true of wordpress.
Writing reviews and testimonals for other similar webpages is also a good way in which to become authoritative. But only promote sites that are of good quality. Another twist that is used by some seo companies is to write only about negative aspects about other sites. Its probrably much more difficult to say good things about people who do a good job than it is to say bad things about people who do a poor job at their profession. Testimonals and reviews are better regarded if they are promoting rather than discrediting as the former is more useful to their respective industries.
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